US Wheel and Tire is a large-scale automotive ecommerce platform rebuilt to overcome performance, scalability, and SEO limitations from its original WordPress setup. After an initial Webflow rebuild, the growing catalog of 30,000+ products required a fully custom solution, leading to a complete re-architecture using Next.js, Shopify, and the Storefront API for maximum performance and control.
The storefront features a vehicle selector that matches wheels by year, make, and model, as well as a custom package builder that ensures wheel and tire compatibility in both directions. The site is fully responsive, optimized with custom SEO per product, indexed on Google, integrated with Google Merchant Center, and uses Shopify’s checkout for secure and reliable transactions.
